“Process”… “Quest”… “Authenticity”… “Communication”… “Truth-telling”… “Inner Masculine/Feminine”… “Weekend Workshop”… “Initiation”… “Brotherhood”… blahblahblah…
WE may know what these tools are… but to most men, they’re awkward and intimidating jargon.
Wait till a man’s ready to build: a home, a family, sex, a career, money, community, a stairway out of his pit. Meet him in the real world. Address his desires and dreams.
THEN suddenly those tools gain value. Not because he wants the tools themselves… but because he wants to build something.
Focus on that SOMETHING… and you’ll have his full attention.
That’s why we need a thousand entry points… to niche this sucker down… and address each community’s specific values and goals.
In its own language.
What will do that? A guy who’s already living that life, building that goal, immersed in that community, speaking that language.
Then we throw our support behind him, trust him to translate and deliver.
Let him pick the google search terms that speak to him and his tribe.